I have one quarter (January - March) to establish a viable business producing educational content. I’ve dubbed this mission… Operation 11th Hour!

Month 2 is complete! How’d it go?

The short answer is: I survived!

Operation 11th Hour basically entered a holding pattern. In January I could see that course sales would be much slower in February. I didn’t yet have a good plan to boost sales and get in front of new eyeballs.

So I elected to buy some time. I rallied some freelance work, coaching, and consulting to fill the hole… and it worked. (However, because I diverted time to this other work, course revenue probably dropped even further.)

The end result: February generated almost as much revenue as January. I remain in the same position as at the end of Month 1, which I described as “slightly good.” I’m in a decent place for the short term, but staying at the “slightly good” level will not cut it. The trend line’s gotta up.

What’s in store for Month 3? It might look a lot like this month because I’ll still be working on those freelance projects, which will take most of my time.

I definitely need to change things up and get fresh revenue flowing. Month 3 would be successful if I could generate some new momentum from the educational work while working on freelance projects.