Creative AI in 2025: A No-Hype Assessment (Part 3 of 3)
#1: ChatGPT (and LLMs)
Welcome to Part 3 of my rundown of the creative AI that are useful right now.
Click here to read Part 1.
Click here to read Part 2.
The gold standard for creative work is ChatGPT and other LLMS, like the newly released free Chinese chatbot, DeepSeek.
Why does text generation perform so well?
The text itself is often not directly used, so its blandness doesn’t matter. For example, we don’t directly use the text from chats about research, project management, scheduling, brainstorming, and learning new skills.
In addition to your primary content, you need to generate lots of supporting content. For example, social media posts, FAQs, repurposed content, checklists, and cheatsheets. This is called pillar content and ChatGPT is very useful for this work.
But the primary advantage text has over all other forms of media is this: it’s instantly remixable. The text is too long? Cut it down. Don’t like the order a paragraph was written? Reorder it. Sounds generic? Rewrite it in your own voice.
Text is the most fluid form of media. AI often give us boring writing that still conveys good information. You can simply rewrite that text in your own voice and give it personality. Images, video, and music can’t be rebuilt in the same way.
ChatGPT and other LLMs are the premier AI tool for creative work. If you’d like to master ChatGPT for creative use, check out my course, Create Content with ChatGPT and AI, which is now available at the new low price of $49.99.
How to Get Started
Large language models have all reached approximate parity. Unless you want top performance, you can use whatever you like. Or try them all and pick what you like best. My models of choice right now are Claude and DeepSeek.
Platforms (All offer free plans)
Regular price: $99